Neurotracker mobile
Immersion Neuroscience Merges AI and Data ScienceĭARPA subsidiary Narrative Networks funded this research early on. “What excited us in Paul’s breakthrough research was: Could we be more efficient? Could we bring more research?” Dorsey Pictures CEO Chris Dorsey expressed his excitement to Fast Company. The adoption didn’t even take much convincing on behalf of Immersion Neuroscience. This is the part where TV pilot success predictions come into play. He leverages neuroscience to better predict how people’s biological reactions affect their economic decisions.īy monitoring oxytocin production, Immersion Neuroscience showed that their neurotracker has a 75 – 90% success rate at predicting whether or not that emotional connection will translate into purchases after the experience. Zak, himself, is what he refers to as a “neuroeconomist”.
NEUROTRACKER MOBILE SOFTWARE
The software helps users interpret data using the Immersion Quotient algorithm.Īs a result of its strong relationship with connection, a device that monitors human immersion fits naturally in the world of data science, marketing, and brand engagement. The device works in tandem with the Immersion Neuroscience Platform. Oxytocin is the hormone that triggers empathy and is associated with human connection. This allows the device to measure oxytocin release. The wearable device straps onto a person’s forearm to measure their heart rate. From video content to live immersion, the tracker determines how people respond to the stimuli. The device focuses on how humans react to media. Paul Zak’s team developed the neurotracker over a period of 12 years. But their neurotracker didn’t have much to do with TV per se. In fact, the company launched it officially in March of this year. How can Immersion Neuroscience AI help writers determine which TV pilots will be hits? Tracking Heart Rates to Determine Success
NEUROTRACKER MOBILE MOVIE
Just look at how fan reaction to a different trailer triggered tons of re-shoots on the movie Suicide Squad. In line with that last ability, researchers want to leverage AI to make predictions about media on television.Īfter all, getting reviews and feedback about television pilots requires intensive focus group testing.
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Scientists use it to classify plant species, identify radio noises from space, and even predict the future.
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New research shows that future artificial intelligence programs may predict which television shows will be successful.Īrtificial intelligence and neural networks adopt more capabilities every day.